Port NOLA Taps Kristi App as CCO, Eyes Growth in Cargo, Cruise & Real Estate

Port NOLA Appoints Kristi App as Chief Commercial Officer to Drive Growth
The Port of New Orleans (Port NOLA) has announced the appointment of Kristi App as its new Chief Commercial Officer (CCO). In this pivotal role, App will be instrumental in shaping the port’s commercial strategy, overseeing cargo, cruise, and industrial real estate operations with a clear mandate to generate new revenue streams and expand market reach.

App’s appointment signals a strategic push by Port NOLA to invigorate its commercial endeavors and solidify its position in the global logistics landscape. Her extensive background, spanning over two decades in international trade, transportation, and global logistics, makes her exceptionally qualified to steer the port’s diverse commercial portfolios.

Strategic Impact of the Appointment

Kristi App’s arrival as CCO is poised to significantly enhance Port NOLA’s commercial capabilities. Her mandate focuses on identifying and cultivating new revenue opportunities, a critical objective for any major port seeking to remain competitive in an evolving global supply chain. By expanding market reach, Port NOLA aims to attract a broader base of clients and trade partners, thereby increasing cargo throughput and bolstering its economic impact on the region.

Operational Leadership and Industry Acumen

Prior to joining Port NOLA, App held significant leadership positions at J.W. Allen & Co. Inc., a prominent freight forwarding, customs brokerage, and global logistics provider. Her tenure included roles as Chief Operating Officer, Vice President of Business Development, and Vice President of Exports, equipping her with a comprehensive understanding of operational complexities and strategic market expansion. App is a recognized figure within the maritime industry, evidenced by her 2024 C. Alvin Bertel Award for her contributions to the Louisiana port community. Furthermore, her past role as VP of the National Customs Brokers & Forwarders Association of America Inc. and her current position as a commissioner on the Louisiana Board of International Commerce underscore her deep engagement and influence in trade policy and development.

Industry Context

In an era of increasing global trade volatility and a renewed focus on resilient supply chains, the strategic appointment of experienced commercial leaders like Kristi App is paramount for major port authorities. This move by Port NOLA demonstrates a proactive approach to strengthening its commercial strategy, aiming to capitalize on emerging market trends and enhance its competitive edge. For industry CEOs, this signals Port NOLA’s commitment to innovation and growth, potentially leading to new partnership opportunities and improved logistical efficiencies for businesses reliant on maritime trade routes.